But how do you create an effective video? Where do you start, and how do you ensure you land where you want to? Here’s our process for video creation captured in six simple questions: who, what, when, where, why, and how.
You can plan something, anything- a shoot, a meeting, even a simple lunch date- well in advance and still have hiccups occur when it comes time to put it into action.
Video can attract a potential new customer, then quickly address the questions they have that you seek to answer- perhaps questions they didn’t even know they had.