When you have a product, a service, or anything else you are trying to market, video is a highly effective means of communicating your information to the world.
Though video is just one medium amongst dozens, just look at some of these statistics from Wyzowl.com on how it is miles ahead of the rest:
96% of people have watched a video on a product or service’s website learn more about said product or service.
When it comes to the COVID-19 pandemic, 91% of marketers believe that video has become a more important marketing tool than ever before.
In addition, a graphic from Hubspot.com revealed that 54% of consumers would want to see a video over other types of content from a brand or business they supported.
Clearly, these numbers show that video is a quickly-risen, top rank tool that is here to stay. But what else can video do for your brand?
Draw in new customers. Visuals, music, and other factors attract people and keep them drawn in as they learn about your mission. A thirty second video on Instagram is easy for people to watch, and when done effectively, they will still remember the information you want them to have even as they scroll away. Not everyone has the time or desire to scroll through a wall of text reading up about a product, especially if there are no visuals to accompany it. Video can attract a potential new customer, then quickly address the questions they have that you seek to answer- perhaps questions they didn’t even know they had- before their attention span runs short. If especially intrigued by your video, they will be more likely to check out your website or social media page to learn more. Even if they don’t need your service immediately, they will remember you if they do in the future.
Let you choose how your brand is perceived. Video comes with many forms that allow for your message to be communicated in the way you desire. With video, you have the ability to select the information you feel is crucial for your audiences to understand and communicate it in a condensed period of time. A testimonial video may introduce your viewer to someone just like them, who experienced a problem or question they have currently or have had before, and show how you were able to help them. Using real people in your video, whether this be past customers or current employees, can humanize your brand. People want these personable connections, want to feel connected to a brand beyond the relationship of buyer and seller. If you know your target audience, you can further personalize your video to cater to what they would want to see.
Educate like never before. When people are learning about something new, information is more easily grasped when it’s coming from another person. Video allows all the data, visuals, and explanations that one may need to fully conceptualize your product. This can be graphics that are relevant to your brand, or perhaps your logo. Learning about the service your product provides feels more conversational when watching it in a video, rather than the loneliness that accompanies simply reading the same information. Video can also introduce employees that customers may encounter when they come to work with you. The more personable you can make this education process, the better.
If you have any further questions on video marketing or creating a video for your product, you can contact us here for any assistance you may need!