Stockbridge School of Agriculture Proposal

Hey Victoria,

Below is a proposal to capture and create content for the Stockbridge School of Agriculture at UMass.

Please let me know if you have any questions!

Thank you,

Brett Marshall
Creative Director
brett@windwoodproductionsllc.com
(203) 644-5435

PROJECT OVERVIEW

Windwood will create a series of recruitment videos aimed at increasing enrollment for the Stockbridge School of Agriculture. These videos will focus on highlighting the program’s unique opportunities, immersive learning experiences, and the potential career pathways for graduates. By leveraging engaging, short-form storytelling formats optimized for platforms like TikTok and Instagram, the campaign will directly appeal to high school students and their aspirations.

Additionally, Windwood will provide a follow-up filming day to capture interviews with professors and alumni, providing a comprehensive view of the program’s academic strength and its connection to professional success.

FULL DAY PRODUCTION

• Development:

  • Concept

  • Planning

  • Crew Scheduling

  • File Management

• Production: Two Full Shoot Days
  Shoot Location(s): Stockbridge School of Agriculture
  (Full Day Roaming Cameras | Full Day Interviews)
  Crew Size Dependent on Shoot Requirements

  • 1 Producer

  • 1 Camera Op

  • 1 Audio Engineer

  • 1 Production Assistant

• Post Production:  

  • Video Editing

  • Audio/music sourcing

  • Basic logo graphic 

  • One revision (Note: This price includes two comprehensive revisions, which must be received within seven business days of delivered materials. Additional video production or editing services will be billed at an additional rate of $150.00 per hour.)                    

                                                              

DELIVERABLES

1. One (2–3 minute) Comprehensive Recruitment Video:

   • A polished, high-production-value video providing a broad overview of the Stockbridge School of Agriculture, its unique offerings, and its relevance to careers in agriculture and the landscape industry.

2. 6-8 (30-60 second) Short-form Videos (TikTok/Instagram-style):

   • Engaging, social media-friendly videos including:

     • “Day in the Life” of a Stockbridge student.

     • Campus/dorm/classroom tours.

     • Testimonials from current students and faculty.

     • Career and industry advice from alumni.

     • Program highlights across specializations such as Landscape Architecture, Sustainable Farming, Arboriculture, Turf Management, and more.

3. 8-10 (15 second) Social Cuts (From Above)

Project Estimate: $10,000 - $12,000

Working With Windwood

Client: W.L. French Excavating Corporation

Responsibilities:

Overall marketing strategy
Mass Excavation Site Updates
Safety Messaging
Recruitment Efforts
Website Development/Content Integration

Our first project with W. L. French was to capture footage of a blood drive they were hosting in Billerica, MA.
In the years that followed they have grown to trust Windwood with every aspect of their outward facing marketing strategies, from a new website build to a rapidly growing Tik Tok following with over 30k followers and over 1,000,000 views.

MEET OUR TEAM

Windwood Productions is an upbeat, professional video production company with a studio and office in downtown Concord, New Hampshire. We specialize in helping businesses and professionals create video and marketing content to drive growth, engagement, and action with their target audience.

We look forward to working with you!