ANCHOUR | AGREN
”We Beat The Box Store” Proposal

Hey Alden and Lyndlee,

Below is our rough proposal for the “We Beat The Box Store” brand awareness spots.

Feel free to give me a call if you have any questions or need any clarification!

Brett Marshall
Owner/Creative Director
Brett@windwoodproductionsllc.com
(203)644-5435

WHO IS WINDWOOD?

Windwood Productions is an upbeat, professional video production company with a studio and office in downtown Concord, New Hampshire. We specialize in helping businesses and professionals create video and marketing content to drive growth, engagement, and action with their target audience.

PROJECT OUTLINE

Windwood Productions is proud to partner with Anchour and Agren to bring the “We Beat the Box Store” brand campaign to life through high-impact, cinematic video production.

Anchour is currently developing multiple creative directions for the campaign, each crafted to highlight Agren’s unmatched appliance value, local service, and price-match guarantee in a way that resonates deeply with Maine audiences. Once a final concept is selected, Windwood will take the lead on all aspects of production and post-production.

Windwood will provide full support, including:

• Casting and talent management

• Location scouting and permitting

• Production design and pre-lighting

• Crew scheduling and on-set execution

• Voiceover recording and final mix

• Multi-format post-production editing and delivery

Deliverables will include a primary 30-second spot, along with 15-second and 6-second cutdowns optimized for broadcast, digital, and social platforms in a variety of formats (horizontal, vertical, square, etc.).

WORK EXAMPLES

PROJECT ESTIMATES

“How Big?”

• Development

  • Pre-Production Meetings

  • Shot Listing/Storyboarding

  • Crew Scheduling

  • File Management

  • Casting

  • Location Scouting
    

• Initial Production: One Pre-Light, Production Design, Transport, and Blocking Day on location (8 hours)
  Shoot Location: TBD

  • 1 Producer/Director

  • Director of Photography

  • Production Designer

  • Key Grip

• Production: Two Full Days (12 Hour Shoot Day)                                                           

  • Director

  • Director of Photography

  • Key Grip/Gaffer

  • Grip

  • Camera Op

  • Assistant Camera Operator

  • Production Designer

  • Audio Engineer

  • Hair and Makeup

  • PA

• Post Production: 5 Post Production Days

  • Video Editing 

  • Audio/Music Sourcing

  • Basic Logo Graphics

  • Exporting Multiple Formats

  • Two Revisions Included (Note: This price includes two comprehensive revisions, each revision round/request must be received within seven business days of delivered materials. Additional video production or editing services will be billed at a rate of $150.00 per hour.)

Additional Production Expenses

The following are expenses which Windwood will provide an estimate for, and negotiate for on the production’s behalf. While we can not guarantee each individual rate, we are providing a ballpark estimate based off of our extensive experience in securing actors and locations. At every point in the process we will be presenting these as options, and acting in the best interest of the production to secure them.

Location - $2,000-$2500

Actors - $1,000-$1,500/Per (Three Actors + 1-2 Extras) (Cooper Not Included)

Craft Services - $1,000

Transportation - $500-$1000 (Transporting cast/crew)

Lodging - $2000 (We will attempt to place any cast that needs lodging in the location we have selected)

Props - $1,000 (+/-) Most Props End Up Being Returned

Production cost: $30,000 - $35,000
Expenses: $10,500-$14,000

Total Cost - $40,500 - $49,000

Deliverables

1. One (30 Second) Main Ad

2. Two (15 Second) Cutdowns (alt endings: PNG gag, cardboard Cooper, VO tag)

3. 3-4 (6 Second) Social Cuts (e.g., punchlines, VO: “We can’t be beat”)
   

“Cooper Calls”

• Development

  • Pre-Production Meetings

  • Shot Listing/Storyboarding

  • Crew Scheduling

  • File Management

  • Casting

  • Location Scouting

• Initial Production: One Pre-Light, Production Design, Transport, and Blocking Day on location (8 hours)
  Shoot Location: TBD

  • 1 Producer/Director

  • Director of Photography

  • Production Designer

  • Key Grip

• Production: One Full Day (12 Hour Shoot Day)                                                           

  • Director

  • Director of Photography

  • Key Grip/Gaffer

  • Grip

  • Camera Op

  • Assistant Camera Operator

  • Production Designer

  • Audio Engineer

  • Hair and Makeup

  • PA

• Post Production: 5 Post Production Days

  • Video Editing 

  • Audio/Music Sourcing

  • Basic Logo Graphics

  • Exporting Multiple Formats

  • Two Revisions Included (Note: This price includes two comprehensive revisions, each revision round/request must be received within seven business days of delivered materials. Additional video production or editing services will be billed at a rate of $150.00 per hour.)

Additional Production Expenses

The following are expenses which Windwood will provide an estimate for, and negotiate for on the production’s behalf. While we can not guarantee each individual rate, we are providing a ballpark estimate based off of our extensive experience in securing actors and locations. At every point in the process we will be presenting these as options, and acting in the best interest of the production to secure them.

Location - $0 - $1,000

Actors - $1,000-$1,500/Per (One Actor) (Cooper Not Included)

Craft Services - $500

Transportation - $500-$1000 (Transporting cast/crew)

Lodging - $1,000

Props - $500 (+/-)

Production cost: $20,000 - $25,000
Expenses: $3,500-$5,500

Total Cost - $23,500 - $30,500

Deliverables

1. One (30 Second) Main Ad

2. Two (15 Second) Cutdowns (alt endings: PNG gag, cardboard Cooper, VO tag)

3. 3-4 (6 Second) Social Cuts (e.g., punchlines, VO: “We can’t be beat”)

“It’s Simple”

• Development

  • Pre-Production Meetings

  • Shot Listing/Storyboarding

  • Crew Scheduling

  • File Management

  • Casting

  • Location Scouting

• Initial Production: One Pre-Light, Production Design, Transport, and Blocking Day on location (8 hours)
  Shoot Location: TBD

  • 1 Producer/Director

  • Director of Photography

  • Production Designer

  • Key Grip

• Production: One Full Day (12 Hour Shoot Day)                                                           

  • Director

  • Director of Photography

  • Key Grip/Gaffer

  • Grip

  • Camera Op

  • Assistant Camera Operator

  • Production Designer

  • Audio Engineer

  • Hair and Makeup

  • PA

• Post Production: 5 Post Production Days

  • Video Editing 

  • Audio/Music Sourcing

  • Basic Logo Graphics

  • Exporting Multiple Formats

  • Two Revisions Included (Note: This price includes two comprehensive revisions, each revision round/request must be received within seven business days of delivered materials. Additional video production or editing services will be billed at a rate of $150.00 per hour.)

Additional Production Expenses

The following are expenses which Windwood will provide an estimate for, and negotiate for on the production’s behalf. While we can not guarantee each individual rate, we are providing a ballpark estimate based off of our extensive experience in securing actors and locations. At every point in the process we will be presenting these as options, and acting in the best interest of the production to secure them.

Location - N/A (At Agren)

Actors - $1,000-$1,500/Per (Four Actors)

Craft Services - $500

Transportation - $500-$1000 (Transporting cast/crew)

Lodging - $1,500

Props - $500-$1,000 Most Props End Up Being Returned

Production cost: $20,000 - $25,000
Expenses: $7,000-$10,000

Total Cost - $27,000 - $35,000

Deliverables

1. One (30 Second) Main Ad

2. Two (15 Second) Cutdowns (e.g., “No gimmicks. Price Match Guarantee.”)

3. 3-4 (6 Second) Social Cuts (e.g., “No one beats Agren prices.”)

WHY CHOOSE WINDWOOD?

W.L. French Excavating

“Since we have been working with Windwood the people here have gotten to know the team and there's a level of comfort, friendship, and friendliness. Windwood has an ability to put people at ease. Being on camera isn't easy for everybody and if you can get people to relax and actually have fun you get a better product”

Jess French | Chief Operating Officer
W.L. French

Banks Autos

“I really appreciate that aspect of them being able to bring out these employee stories in a way that's not just a promotion, because anybody can do a promotion. Showing the human side of business that people will want to connect with.”

Jonathan Moultroup | Marketing Manager
Banks Autos

MEET OUR TEAM

Windwood Productions is an upbeat, professional video production company with a studio and office in downtown Concord, New Hampshire. We specialize in helping businesses and professionals create video and marketing content to drive growth, engagement, and action with their target audience.

We look forward to working with you!