Why a Company Overview Video?

people - values - vision

A company overview, regardless of the format needs to show potential clients and customers what your company holds in it's highest regard; it's people, it's values, and it's vision for the future. That said, video has the capability to do something no other medium can do as effectively; it has the ability to tap into the emotions of the viewer. Video is king because it offers a slew of attributes above and beyond traditional content like tone of voice, face expressions, and music, to name a few.

Consider creating a video around your mission statement - after all what could be a better statement of your brand and values?

While you may not have feel the immediate need to run out and buy a product from an emotion-filled video, they will likely be at play later on in a more subtle and subconscious way. Evoking emotion in marketing has been proven to positively impact consumer decision-making, even in B2B markets.

Videos have been proven to demand more consumer attention than any other medium. And while we’re in the midst of what some might call a content-overload for consumers, capturing attention is particularly key.

We’ve heard over and over that visual content is the key to great engagement. Video is no exception. So when you’re considering what types of posts to schedule on social networks in the coming weeks, think video: audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or other related social posts.

Show off your people, demonstrate your values, detail your vision. It can all be captured with a high quality Company Overview Video.

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Whether you need to develop 10 hours of corporate video training, create a cornerstone "about us" video for your website homepage, or to explain a complicated product in under a minute we have the experience to help with whatever your next project might be! 

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